Marketing Assessment

Marketing Assessment Consulting

The outcome of our consulting is clear and simple. "Your external activities will become more efficient, effective and integrated exactly in accordance with your business objectives, thus bring more revenue to you."

This consulting service is geared to business entities already doing business in Japan.
Many corporations are more or less frustrated with their marketing performance.
If you are fully satisfied with your present performance, you might as well think it twice. Because, your competitors will never be satisfied with their present status and always look for better ways.

Marketing is integrated activities aiming at transforming target customers' needs into company's revenue by fulfilling target customers' needs. Also, marketing is harmonized series of actions of whole company under corporate strategy. So, our assessment is designed for examining and improving from your corporate strategy to your day-to-day sales promotional activities.
As a result, your external activities will become more efficient, effective and integrated exactly in accordance with your business objectives, thus bring more revenue to you.

The example of marketing assessment contents is shown below. But, "Where to start and what to cover" is all depending on the first free consultation with you. After all, every company has its unique marketing principle and process. Naturally, assessment needs to be tailor-made to your style.
For your inquiry or first free consultation, please fill in the inquiry form as much as you like at this point and send it back to us.
We will be e-mailing you accordingly.

Some Examples of Marketing Assessment Contents:

What are the key marketing issues for materializing your business objectives and goals ?
If all identified key issues are adequately addressed and resolved, are you truly confident that you can achieve your business objectives ?

Does your marketing strategy comprehensively address your key marketing issues ? Is it valid, unique yet realistic ?

Is your marketing strategy logically cascaded down to every day actions ?
Does every step of the cascade have clear measurable goal, so that you can monitor how it's going on regular basis ?

Do you have sufficient and/or capable resources for executing the cascaded activities in terms of human, financial and technological resources ?

Are you doing what you are intending to do in timely manner ?

After all, are you getting what you are expecting to get ?

If your answer to the above questions are all “YES", perhaps you do not need marketing assessment…………
In addition, if we judge that your market has very unique industrial characteristics, we will include an industrial specialist selecting from our consultant network experienced in 25 different industries into your marketing assessment team.